Apple Launches Free Creativity Education

Apple has a near 40-year history of transforming education. This year they launched a new initiative called Everyone Can Create that is available for free in the Apple Books app. The initiative is rooted in Apple’s belief that creative thinking engages students in the work they would otherwise not be interested in and ultimately provides a better education.

The curriculum is designed to take young students on a journey, thinking creatively in the study of drawing, music, video and photography. Each guide provides a series of projects that build skills progressively, helping students gain foundational to advanced vocabulary and techniques in each discipline.

To access the curriculum you simply go into the Books app that’s already installed on most Apple devices. Across the four different guides it provides students or teachers 300 lesson ideas that can be taught in most traditional classes like math, english and language arts, science, history and more. The curriculum utilizes familiar and free apps GarageBand, iMovie, Clips and Swift Playgrounds.

“We believe Apple technology can help unleash every child’s creative genius,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Working closely with teachers, we have built the Everyone Can Create curriculum to help bring creative expression and the arts into the classroom, and to help students stay engaged through creativity and ultimately be more successful.”

Anthony Stirpe, a teacher of English and Language Arts at New Rochelle High School in New York, had this to say: “In my many years as an educator, I see a marked difference in my students when they’re given a creative outlet. I can see their wheels turning, and they are more engaged and inspired by the world around them. The best thing about Everyone Can Create is that any teacher can piggyback on experts and insert creativity into their existing lessons.”

Everyone Can Create is designed to use Apple’s recently introduced 9.7 inch iPad and compatible Apple Pencil. Before, the Pencil was only an option for the iPad Pro. Apple is marketing this iPad to educators for $299 and to regular consumers at $329. The Pencil is available separately for schools at $89 and consumers $99. Apple is hoping the discount and the overall low price will help schools make the jump to the new iPad.

Apple stands behind research that shows creative thinking leads to deeper student engagement. They believe students that engage in creative thinking on projects in various subjects become better problem solvers, communicators and collaborators. Students able to use the new iPad will also become sharp and savvy digital creators from a young age.